I was just talking with a new friend the other day about CEO types, and how they can greatly shape the tone of a company. While I'm no expert on the subject, I can tell you that I've tend to run into two main groups: the "sales and marketing CEOs" and "engineer CEOs". While ArtistServer doesn't have a CEO, I'm the only one here, so that makes me the CEO. I would be considered an engineer CEO.
Just saying those two CEO categories, and pondering them for a moment, you probably start building two distinct profiles in your mind, and watch the branches spread away from each