When you run a business on your own, it's often stated that the business owner must wear a lot of hats. Like most people, I tend to favor the hats that I can wear well, and shy away from the hats I don't wear so well and demand so much attention. You can do this for awhile, but sooner or later, you either need another head for those tricky hats, or you need to grab on and dive in.
Finding the right heads isn't easy, so I recently started wearing the PR/Marketing hat, and have been spending more time considering how to promote what I already have online. People will only listen to you if
